How Multi-Persona Brand Strategy and Visual Storytelling Transformed Natura Wines

Client: Natura Wines

The Problem:
Natura Wines lacked a cohesive brand strategy that resonated with its target audience. We aimed to develop a comprehensive brand strategy to establish a strong identity for Natura Wines and effectively connect with consumers across various demographics and levels of wine expertise.

Strategy:
To address the challenge, we devised a multi-faceted approach to creating distinct personalities for the Natura Wines brand. We identified four key consumer demographics, each with varying levels of wine expertise, and tailored unique brand personas to appeal to their preferences and lifestyles.
Execution:
To bring the brand personas to life, we curated a series of brand photoshoots that visually represented each persona’s lifestyle and preferences. We carefully selected imagery, styling, and settings to capture each persona's essence. We effectively communicated Natura Wines’ diverse appeal to consumers across different demographics and levels of wine expertise.

Results:
Implementing the multi-persona brand strategy and visually compelling brand photoshoots significantly improved consumer engagement and brand recognition for Natura Wines. By effectively targeting various consumer demographics and levels of wine expertise, Natura Wines successfully established a strong brand identity and increased market appeal, positioning itself as a versatile and inclusive wine brand for all occasions.