Atlanta Mission is a local Christian based nonprofit organization that focuses on providing women, children, and men with a second chance at life. Through a wide range of services, Atlanta Mission aids people through addiction recovery and homelessness. As the sole producer on this account it has been my pleasure to bring awareness to Atlanta Mission’s work through social content, public activations and CTV spots.
Role: Creative Producer
The Invisible Mission
Bronze Award Winner - Local Campaign, Shorty Awards
As Creative Producer I pitched the idea of an in person installation that would encourage locals to try their hand at distinguishing who had experienced homelessness based on looks alone.
Results: “The installation at Piedmont Park received overwhelming engagement, leading to over 75,000 video views and a 7.3% engagement rate across all social content. These engagement levels significantly increased website traffic, with a 14% boost in engaged sessions on Atlanta Mission’s site.
More importantly, the campaign raised over $50,000 in donations, surpassing Atlanta Mission’s seasonal goal. The success of the campaign was not just measured in dollars but in lives touched—two individuals sought help directly from our Piedmont Park activation, leading to real-time connections with Atlanta Mission’s resources.” - Acadia.io
Videographer: Abhish Desai
Installation: Benjamin Mitchell
Major Influencers x Atlanta Mission
I had the pleasure of producing a video shoot with Tineke Young, better known as Tini @tiniyounger on Instagram and TikTok boasting 11 million followers on the platform. My responsibilities include creating the production schedule, hiring production crew, and managing post production.
Videographer: Anthony Hudson
We Have UGC at Home
Often times I am working with a budget that doesn’t allow me to hire out content creators. No worries though because I don’t mind jumping in front of the camera to help clients reach their goals!
As a Creative Producer for Atlanta Mission I was responsible for creating real change. The image above was concepted by me and photographed by Frederic Cisneros.
